Design

				Aderit Internet marketing consultancy Logo Design Web Site Design Graphics Aderit.com This client required a look and feel that was simultaneously exceptionally bold, structurally simple, highly usable, and immaculately search-engine friendly. Many of Aderit's competitors include design services among their offerings, So, even though Aderit does not offer web design services, design quality was of critical competitive importance to the business. The client provided large lists of competitors' sites, and sites they admired. They also provided a conceptual and a visual theme. The conceptual theme was "optimization"; the corresponding visual theme was pre-digital modern instruments— things like automobile gauges and electric meters— especially those that indicated an optimal point, such as an automobile's water temperature gauge. Boldness and simplicity were achieved with the unusual and spartan color scheme, emphasizing custom-designed images that reflected the concepts the consultancy espouses. Extra polish was given to the navigation. Not only did the navigation images change upon mouseover— affirming to the user that they were selecting what they wanted— the images also indicated what page the user was on— a feature normally found only on much more complex sites.